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SENSATIONAL VUNA
How do you take the first step toward plant-based seafood? To reduce overfishing and protect ocean biodiversity, Garden Gourmet Switzerland is launching Sensational Vuna. A social-first campaign promotes this 100% plant-based tuna alternative to raise consumer awareness, highlighting its key USPs: 100% plant-based, a source of protein, and ocean-friendly. Sensational Vuna has been launched in the Swiss market at a select number of retail outlets. In the future, the product will be rolled out further across Europe.
Responsible for the concept, the copy, concept sketches of the design.
NOISE Amsterdam
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