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ROC Midden Nederland is an MBO educational institution with 13 locations in central Netherlands. It offers programs in technology, health and welfare, commerce, ICT, and media, focusing on practical education and personal guidance to prepare students for successful careers.
Briefing
Develop a video concept to recruit new students for the level 4 programs at ROC Midden Nederland.
With level 4 you can
go in any direction
With a level 4 program, you can go in any direction and that's the heart of this video concept. You don’t need to have a foolproof plan or know exactly what path you’ll take after your level 4 education. The concept focuses on the motivations of the target audience to choose a level 4 program, using various quotes and reasons for their decision. The emphasis is not on the program itself, but on the versatility and opportunities that a level 4 diploma offers. The goal is to inspire and entertain Generation Z with content that aligns with their interests and lifestyle.
Responsible for the concept, script, and directing on set.
Walt Wonder Schmidt
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