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Tadaah is the platform where top freelance childcare professionals and the most inspiring childcare organizations come together. Founded on a shared mission between educators and the childcare sector, Tadaah is designed to solve staffing shortages with a flexible, future-proof solution. At any given moment, an independent, qualified childcare professional (known as a Tadaah’er) is ready to step in. Tadaah’ers decide where, when, how long, and at what rate they want to work.
 

Briefing
The challenge is to increase brand awareness among freelance childcare workers through short, high-impact videos. These videos should not only make the brand Tadaah more recognizable, but also encourage professionals to sign up and start working via the platform.

A flexible job that works on your terms.

This video series highlights everyday situations in childcare moments that every professional will recognize, from diaper disasters to heartwarming toddler hugs. Each video subtly contrasts the stress of rigid schedules with the freedom and flexibility Tadaah offers. With a light-hearted, humorous tone and a clear call to action, the series shows that working in childcare can be both meaningful and on your own terms with Tadaah.

In charge of concept development, scripting, and directing.

Walt Wonder Schmidt

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