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Bouwmensen is a training organization in the Netherlands that educates young people and career changers for a career in the construction industry. They offer practical learning programs where students combine working and studying, often in collaboration with local construction companies. This ensures that students not only learn the necessary theory but also gain direct practical experience.
Briefing
The construction sector is challenging, particularly due to the shortage of personnel. Young people are less interested in pursuing a career in construction and are increasingly harder to reach. How can we make this sector appealing and exciting again for the target audience, and increase awareness of Bouwmensen among a broader public?
Construction is for Everyone
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With this tagline, we make construction more accessible using the right touch of humor. We aim to generate awareness by introducing TikTok, both to promote the Bouwmensen brand and to show young people that working in construction isn't so bad after all.
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Started from the bottom (zero), now we're here
(11K followers and 324K likes later).
This has generated free publicity on platforms such as Dumpert, Mannenpage, and The Best Social Media."
Walt Wonder Schmidt
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