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INCREDIBLE MINCE

How do you take the first step toward plant-based meat? To inspire meat-lovers to make more sustainable choices, Garden Gourmet is launching Incredible Mince. A 100% plant-based alternative to minced meat that doesn’t compromise on taste or texture. The campaign with  chef and influencer Nigel de Jong shows just how easy and delicious meatless cooking can be. From juicy burgers to hearty Bolognese, Nigel brings his passion and creativity to the kitchen to promote this versatile vegetarian option. Incredible Mince is 100% plant-based.

Responsible for the social concepts and on set to observe and support.

NOISE Amsterdam (2021)

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